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CONCEPT
“Kick-It at the Park L.A.” with Chivas USA is a partnership between the City of Los Angeles, L.A.’s Parks and Recreation Department, and Chivas USA. Through its foundation “Fundación Chivas de Corazón USA,” Chivas USA will develop a yearly soccer clinic program emphasizing physical fitness, sports, and education.
During the time that the clinics are held, families will be invited to the park to learn more about nutrition, health and how they can improve their every-day lives via non-for-profit entities offering relevant information to the community. The clinics will offer an affordable, professional soccer training experience for local youth and their families within the numerous communities in the City of Los Angeles.
CLINIC DETAILS
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Clinics will be held all day at L.A. City Parks (Saturdays) |
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Each clinic will last for 1 hour and 30 minutes (4 clinics per day) |
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Ages: 5-15 years old (boys and girls) |
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Potential to teach 400 kids and their families per day |
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Conducted by Chivas USA Academy coaching staff |
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40 parks involved in program |
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One (1) visit to each park per year |
LOGISTICS
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Each park and Chivas USA will promote the program and recruit 300-400 participants per clinic day – (1) clinic day per year per park |
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Chivas USA will operate the clinics; providing professional coaching staff, field coordinators, and necessary equipment |
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Each participant will pay a total of $5.00 dollars for the program fee that will include:
1. Clinic
2. One voucher for a free Chivas USA game ticket
3. T-Shirt
4. Soccer Ball
5. Certificate of Completion
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BENEFITS
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Reach over 13,000 families per year |
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Bring wellness and sports to the community |
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Support the Parks and Recreation Department with a donation for improvements |
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Develop continued brand awareness and loyalty within the local communities |
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Bring a pure “futbol” experience to local youth |
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Provide an affordable option for families to get their kids involved in high-level sports |
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Recognition of involvement throughout numerous communities in the City of Los Angeles reaching all types of backgrounds. |
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