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Previous marketing strategies have included:
• Event ads, on and off site promotional spots, print media, TV/radio media, press releases, & web sites.
• Department website www.laparks.org/salute.
• Daily News Website posting of event highlights.
• 72,000 event mailings by Recreation Centers throughout the San Fernando Valley.
• 40,000 program booklets and flyers distributed at the festival and at residences throughout the San Fernando Valley with
your company name/ad displayed.
• Festival advertised in 50,000 brochures and flyers distributed to San Fernando Valley schools.
• Display ads in major newspapers highlighting many of our contributors.
• Display ads in a Spanish newspaper highlighting many of our contributors.
• Street event banners displayed at various locations throughout the San Fernando Valley.
• Event advertisement on 40,000 City employee payroll checks prior to the festival.
• Sponsor banners displayed at Festival (provided by sponsor).
• Advertisement in Chamber of Commerce and Neighborhood Council Newsletters |
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